About Croptimal

Our Story


Croptimal was created by a group of companies with more than 30 years of experience specializing in the design, development, production and marketing of spectroscopy solutions based on Energy-Dispersive

X-Ray Fluorescence (ED-XRF) technology.


The group continues to develop highly innovative XRF technologies and solutions suitable for today’s

ever-growing analytical challenges. The group offers

ED-XRF spectroscopy solutions for a variety of industries and applications such as petrochemicals, mining, cosmetics, academic research, nuclear research and more.


Croptimal’s service was developed following the need and demand of farmers and agronomists to increase crop yields in both quality and quantity as a result of the rapidly increasing world population.


Expert agronomists and researchers work together in Croptimal to create the most innovative and precise service. Croptimal provides fast analysis results that save precious time, accurate data that saves money and a mobile in-field service that saves effort.


The Croptimal service forms a backbone of the precision agriculture solution and continues to grow and progress constantly.

light bulb with a plant

Meet Our Team


Doron Reines 

Experienced and proven top-level business executive and entrepreneur. Instigated and orchestrated the acquisition of the analytical division of X-Ray/EDXRF and the founding of Xenemetrix.

Co-founded Xwinsys and currently CEO of both Xenemetrix and XwinSys. Founder and co-owner of Business Process Ltd. (BPLTD) an economics and engineering consulting company since 1995. He has 30 years of experience in business management, finance and economics.